Domus Intersections
From march 2009, onlab designs the monthly section of the Domus magazine called Intersections. The march issue discusses the mechanisms, strengths, frailties and possible scenarios on the eve of Web 3.0
The 24 pages of the section are part of the domus issue, binded between 2 stories of the magazine, printed with spot colours on a mat paper
March 2009 - design by onlab
Creative Direction and Concept: Nicolas Bourquin & Sven Ehmann; Graphic Design: Nicolas Bourquin, Thibaud Tissot, Maike Hamacher, Barbara Hoffmann, with Tobias Krafczyk (illustrations)
Publisher: Editorial Domus, Milan, Italy
What’s wrong with ‘I’m a PC’ campaigns?
How much money is microsoft willing to make on stupid commercials and ad campaigns?
the answer is probably till they finally go bankrupt.
let’s review some of the commercials that microsoft has so desperately put out on the air to retaliate against Apple’s “I’m a Mac” campaign.
New Family - Jerry Seinfeld and Bill Gates Ad Microsoft Jerry Seinfeld Bill Gates Shoe Circus Commercial
the newly retired Bill Gates and the hasn’t been so funny for so long’s Jerry Seinfeld, big money wasted on these 2 ‘big stars’. No message was sent out by either of these commercials other than microsoft is a big company that has lots of money but never spend it on what they should be working on, like fixing Vista. At least they got a used to be big star standing behind their product.
so, 2 big shot person is not enough for you? how about we show u a world of PC users?! yes, this is probably the best version out of all the “I’m a PC” commercials. but after the 10th person yelled out “I’m a PC” (and after viewing the commercial for the 3rd time) u get tired of the “hollywood grand” effect. and then start re-asking yourself the question. so what if you are a PC. I’m a PC user too. and i still faces unexpected program crashes and blue screens dozens of times a day. This commercial just tells the world out loud that 80% of the people in the world are PC users and you don’t have a choice. You should stick to it like those famous or popular or important people do.
“I’m a PC” (the kid version)
I’m a PC and I’m 4 and a half
by now, u probably should realize how much money microsoft has and how they are not afraid to make million dollar mistakes openly. and then, the commercial shifted. they hire young kids to shoot their commercials for them. (Yeah, hiring 100+ extras for a single commercial doesn’t work. we’ll put a 4 year old angel with a cute face. people certainly will get sucker in) oh yes! the kid is cute. and there are other versions will an elder girl and boy (let’s throw in all gender and all age to see which one sticks), they are all CUTE. but they are still forgetting people do have PC. half of the PC population can’t do what the 4.5 year old girl just did and do u know what it makes them feel? stupid and upset. and then they will think the commercial is a lie (which is 90% true).
Word of the wise to microsoft. please remember who are u selling your “commercials” to. Yes. PC is popular and everyone knows that. Brand awareness (popularity) is never microsoft’s problem (their problem is to have people switch and adapt to Vista, and then go buy new machine in September again for Window’s 7). 70% of the world probably still never heard of Apple or have ever used an Apple before and they are content with what they have, which is a PC. but do you really just want to throw in millions of dollars just to keep the content people happy?
i probably should spend more time revise and re-word this post. with the chance of sounding like a “New Media Douchebags“, but with my killing neck pain and pain killers kicking in, i just want to get this out and ask PC users of the world, “What can PC put in a commercial to fix your crashing problem and make you happy again?”
I’m not so happy with my mac recently. but i’m furious with PC.
I’m a Mac :Bake Sale (2008)
this was made before the “I’m a PC” were out. don’t think mac need to put out any more commercials for “I’m a Mac” series for a while. maybe wait till windows 7 is out and then make one commercial just to pleases the communities out there.
